Beth Mason has recently sent out another campaign flier claiming that she and Dawn Zimmer are the two main candidates in the race. I'm sure Frank Raia and Kim Glatt will have something to say about that. In the flier she touts that she is the one candidate with the appropriate executive experience.On some level her campaign strategists seem to think that is her strength in this election. Since Beth Mason's campaign has brought up her business record it is now fair game. In 1992 Beth Mason was smack dab in the middle of a devastating lawsuit involving false clains of a competitor's product by the ad agency she was working for at the time. Is this the execuitve track record that is supposed to be one of her strenghts?
One reader remarked "How come everywhere you look at her track record there is a lawsuit?".
Another reader remarked: "So President at 32 and back out on her ass at 33!".
Below is an excerpt from that article. Read the whole article and draw your own conclusions.....
THE MEDIA BUSINESS: Advertising; Gillette Damage Award Shakes Agencies
By Stuart Elliott NY Times
Published: Wednesday, August 26, 1992
An apparently unprecedented ruling that an agency can be forced to pay damages in connection with false claims made in a client's advertising caught the agency involved off guard and sent lawyers scrambling to assess its potentially chilling effects.
"We were really surprised," Elizabeth Mason, president of Friedman Benjamin Inc., said in her first interview since the ruling on Friday by United States District Judge Kimba M. Wood in New York.
......
The ruling has been a baptism by fire for Ms. Mason, who joined Friedman Benjamin, a seven-year-old agency, in February after five years at Levine, Huntley, Vick & Beaver, which is now defunct, in New York.
"It's like, 'O.K., welcome to the real world here,' " she said, laughing ruefully.
Read the whole article:
http://www.nytimes.com/1992/08/26/business/the-media-business-advertising-gillette-damage-award-shakes-agencies.html ◦
