Hoboken 411's PageViews Plummet from 2008 to 2009

Some readers of my blog have shared with me some observations of Hoboken411.com and its  precipitous drop in pageviews from 2008 to 2009. Alexa.com is a website that measures website traffic globally as well as in the US.

Here is a breakdown in the stats from Alexa.com :

Total Reach actually seems to be going up a bit. Perhaps this is due to search engine placement. At least there is some good news. The rest however is not so good from a website that needs to maximize impressions in order to make money from advertising:

Total PageViews took a sharp nosedive after Q1 2009:

Page Views per User took a sharp nosedive after Q1 2009 from 15 to about 2. This metric is a reflection that users  that do come don't click on as many articles as before or to come back and comment. It looks like the erratic and arbitrary bannings of many commenters on his site has really made his site more shallowly read from previous years such as 2008. :

Bounce percetntage has gone form 30% in 2008 to well over 60% in 2009. This is the percentage of users
that only see one page.

And correspondingly, time gone down on his site has gone down as well from over 25 minutes in 2008 to less than 3 minutes in 2009:

So how is the site growing in reach even though its traffick is less deep? The answer is Search placement seems to be a much greater source of traffic than it was before. Proper search engine placement can really drive traffic but is the majority of this local? If not, advertisers should take heed that they are possibly paying for ads that are not read as much by Hoboken residents as before as a percentage of total traffic.

So in conclusion, to paraphrase "Cyberfuhrer" Perry Klaussen with his banning and censoring of the "political crazies" has really made his site shallow in terms of page/views per user and that has very likely drastically reduced his number of impressions that he can give to advertisers. His Stalinistic approach to his commenting policy, delayed comment posts and outright censorship has really drove away a large portion of his prior hard-core reader base. Hoboken 411 used to be a place where you could freely exchange your opinions but now consturcitve commenting as well as total commenting is way down. One could feel pity but he brought in on himself. Oh the self-destructive power of a warped mind.

As for my blog, I am not even in that universe. I don't even rank in the top 100,000 websites on Alexa in the US in order to have a graph which once again shows in the battle for total views. I am far behind and can't really be considered competition with respect to traffic. While I would like to grow my traffic I don't need to because my blog is just a hobby. To this day I fail to understand the antipathy I recieved from Hoboken 411's Perry Klaussen (before I let him have it) about me creating a blog to produce my own viewpoints. Maybe  there is one word that could explain it afterall; PARANOIA.

Feel free to post your thoughts below on the Fall of the Hoboken Roman Cyber Empire.... ◦

Hoboken 411's PageViews Plummet from 2008 to 2009